After serving record number of margaritas following racing debut, Chilis and Halmar Friesen Racing partner for Texas truck race
Halmar Friesen Racing (HFR) and Chili‘s Grill & Bar are capitalizing on the fan-favorite restaurant brand‘s record-breaking NASCAR debut by feeding fans‘ hunger for more with a one-of-a-kind primary scheme at Texas Motor Speedway (Fort Worth, Texas) this Friday, April 12. Chili‘s is putting its entire menu on the HFR No. 52 Toyota TRD Pro […]
Martinsville TV ratings
Sports Business Journal’s Adam Stern reports that FS1 had 2.191 million viewers for Sunday’s NASCAR Cup Series race at Martinsville. That number is similar to last year’s race. Sunday’s race faces stiff sports competition, running against the NCAA Women’s Championship game. .@FS1 got 2.191 million viewers for Sunday’s NASCAR Cup Series race at Martinsville, […]
OLIPOP sponsoring John Hunter Nemechek for eight races
LEGACY MOTOR CLUB today announced a partnership with OLIPOP, the world‘s first functional beverage that combines a classic soda taste with the benefits of plant-based fiber, prebiotics, and other botanical ingredients to support gut health. OLIPOP is a new kind of soda with only 2-5 grams of sugar, and 9 grams of fiber per can. […]
Schluter Systems continues partnership with Corey LaJoie, Spire Motorsports for 2024
Schluter®-Systems, a key partner for Corey LaJoie and Spire Motorsports NASCAR Cup Series (NCS) efforts over the last several seasons, will return to the primary position on the team‘s No. 7 Chevrolet Camaro ZL1 for four races in 2024, beginning with this weekend‘s Autotrader EchoPark Automotive 400 at Texas Motor Speedway. In addition to this […]
Miles the Monster Monument honors the United States Air Force with new car wrap
Dover Motor Speedway‘s longtime connection with the Department of the Air Force and Dover Air Force Base reaches new heights (literally) this week with an addition to the Monster Monument at Victory Plaza. The 46-foot landmark now sports a true-scale NASCAR Cup Series car wrapped with an operational camouflage pattern, the same design worn by […]
Dale Earnhardt Jr. to run CARS Tour race this weekend
NASCAR legend Dale Earnhardt, Jr. will compete at New River All American Speedway for the first time in Saturday night‘s National Dodge Chrysler Jeep Ram 250. Earnhardt, more commonly known by his nickname “Dale Jr.,” will drive the iconic no. 3 made famous by his father, the late Dale Earnhardt, Sr., in a zMAX CARS […]
Negotiations continue on efforts to bring racing to Nashville Fairgrounds Speedway
Mayor Freddie O‘Connell built much of last year‘s bid for higher office on the back of opposition to a plan for the city to help fund the construction of a new stadium for the Tennessee Titans on city-owned land on the banks of the Cumberland River. Perhaps it seemed obvious then that he would also […]
Commercial breakdown: 2024 Cook Out 400
William Byron won Sunday‘s Cup race, there were three Chevys in the first three winning spots, and Hendrick Motor Sports added more gemstones to its business crown. Also important to a sponsor-driven sport, Xfinity, Wendy‘s, and Toyota received the most sponsor love during the broadcast. For those who like to know precisely how many ads […]
William Byron leads Hendrick Motorsports podium sweep at Martinsville
William Byron has a penchant for milestones, and in Sunday‘s Cook Out 400 at Martinsville Speedway, he got another. Last year Byron picked up the 300th NASCAR Cup Series victory for Hendrick Motorsports at Texas Motor Speedway. On Sunday, in a race that went to overtime, Byron led an unprecedented 1-2-3 finish for owner Rick […]
Martinsville post-race inspection complete
Post-race inspection for the Cook Out 400 NASCAR Cup Series race at Martinsville Speedway is done. There were no issues. #24-William Byron is officially the winner. No cars will be returning to the R&D Center this week.
